The Killer Formula to Make Your Argument Convincing

Think of this in the form of an analogy. If your emotions were the buttons on a remote control, would you give the remote to the person you are negotiating with? If the person does possess the remote control, then you better know the buttons. 1

Let’s take a look at the strategy to win in every negotiation and how you can use it.

The Winning Formula=Emotion + Logic + Repetition

What tactics would Aristotle have used during a negotiation? Well, he actually told us what he would use. They are The Modes of Persuasion: Aristotle referred to his ethical strategy as Ethos + Pathos + Logos (Appeal to Authority + Appeal to Emotion + Appeal to Logic). Similarly, Maria Ploumaki informs us that the elements to the art of negotiation include: Emotion + Logic + Repetition. She says that cold facts and evidence alone will not be as appealing as presenting your ideas within a emotional appeal. Read full article here

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